GRAND PRIX: -Sorry I spent it on myself, de Adam&EvedDDB para Harvey Nichols, Reino Unido
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)
ORO: –Bills only collection box , de JWT MÉXICO México City para Red cross Annual fundraising drive 2014 México
F: –Happy id , de McCANN LIMA para The coca-cola company Coca-cola Perú
F: –Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: –Portraits against oblivion , de LOWE GINKGO Montevideo para Amnesty international Annual report Uruguay
F: –Deezer monkey taxi , de LOLA Madrid para Deezer monkey week Independent music festival Spain
F: –Elo teddy bear , de DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brasil
F: –The inverted jersey , de AFRICA Sao Paulo para Botafogo de futebol e regatas Botafogo de futebol e regatas Brasil
Use of Customer in-Store Experience
BRONCE: –Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
F: –The game of time , de SANCHO BBDO Bogotá para El tiempo publishing house El tiempo newspaper Colombia
F: –Nike free box , de PUBLICIS IMPETU Montevideo para Nike Uruguay Nike free 5.0 Uruguay